Prepare a marketing mix for a company.

1. Fix a Marketing mix for a company.The company which I will be taking to explicate the selling mix is BMW.Introduction to BMW:BMW ( Bavarian Motor plant ) is the universe known makers of autos and motor motorcycles around the universe. BMW besides owns the Mini trade name and is the transnational company of Rolls-Royce Motor Cars. They are the most successful high public presentation division in the car industry in the present clip. The company was founded in 1916 by German, Frank Josef Popp and its central office is situated in Munich, Germany. Very foremost BMW used to plan engines for aircraft than after it started doing minibikes than they eventually became the versatile interior decorator of the autos around the universe. And subsequently BMW started planing the racing autos for the racing titles. The research of marketing mix has started in 1976 to assist companies in accomplishing their selling ends. Most of the selling companies will non be successful in accomplishing their ends. To accomplish a end of the company, selling mix plays a major function which can be determined as the input for the development of the company. If BMW follows a peculiar theoretical account of marketing mix with the sequence order so accomplishing the selling end of the company will be really easy and accurate. The into intelligence find helped most of the companies that condescending of market construction and selling mix will non ever assist existent clients of the company but frequently in few instances conjectural clients will besides do usage of this selling mix conditions. For act uponing the market conditions, market mix are used. Such that the persons and sections of the market can increase the net incomes of it with the nature of attack they follow utilizing selling mix. To do the market mix unitises possible, sections of the markets, merchandises used ; civilizations need to be understood such that the consecutive and coincident actions can be established utilizing market mix conditions which will assist in inflexions the buying determination of users and consumers. Before discoursing in item about the market mix Lashkar-e-Taibas discuss briefly about the market structures which may ensue in understanding the selling mix easy. Markets of mechanization, nutrient markets, mass ingestion, fiscal market, athleticss and societal establishments market, information engineering, communicating market, perishable goods market, aggregate media market, direct gross revenues market, industrial trade goods market, agribusiness market, wellness market, pharmaceutical market, oil market, chemical market, pigments market, instruction market, service market, commercialism and distributions market, mining market, lumber market, dress market, passenger transit market, professional services market, e market, amusement market, hotel direction market, recognition card market, existent estate market, building and technology market, motorcycle, minibike, scooter and moped market, featuring goods market.The natural construction of market mix:Market mix aims will find the coincident and consecutive actions which will be helpful in taking determinations of consumers and users. For specifying market mix the critical mass minimal stairss need to be apprehensible which will assist in bring forthing the buying merchandises. The aims can be accomplished with the lower limit cost which will find the actions to act upon the head of the consumers. The purchase determination will be helpful in understanding the market mix. Commercial actions will be after the selling mix determinations. Consumer ‘s head can be influenced by variable by detecting world itself. What one establishment advancing gross revenues seeks is to run into a chance ‘s unrealized demand. This requires a â€Å"profound democratic sense† , unless one is willing to bewray the client, in which instance, this treachery is paid for with market portion.Marketing developments:The logic of market can be hypothesized based on innovation, find and simulation utilizing these marketing mix. The undertaking of marketing adult male find will get down with the man-made accomplishments to understand the procedure of gross revenues. The selling innovation hazard will finding the find stages of marketing mix. The market sections will find the partial behavior of markets. The market construction understanding will assist to analyse the selling mix: To make so we would wish to get down by presenting the construct of â€Å"variable† managed in markets. Philip Kotler described them without giving them a logical sense. However, he did director to comprehend the kernel of the selling mix. The variables are as follows:DistributionMerchandiseCommunicationMonetary valuePromotionPeoplesTopographic pointLogical relationship can be profoundly analyzed based on the selling mix constituents of the company which we have taken ( BMW ) . Let ‘s discourse briefly about all the selling mix constituents of BMW.1.Distribution:Bringing merchandises closer to the client is considered as Distribution. Distribution can be practical and physical. Merchandise can be brought closer to the client for accessing that merchandise to the client is the existent end of distribution. There are two different constituents of distribution. They are:The dialogue of the trade name can be sustained and the freedom of commercialisation is based on the trade name attributes.The demand, the efficient of distribution and the shutting gross revenues of the satisfaction better demands of the client.2.Communication:Properties and benefits of merchandise and services of the company will be informed to the client utilizing the communicating constituent. There are two different signifiers of communicating. Communication has an expensive facet which is called as advertisement utilizing the communicating constituent. The attending of the client can be drawn utilizing advertisement component. A relationship can be aroused based on the intended relationship of the involvement which is to be aroused to buy the rational inducements and which can be stimulated based on the urge purchased by the company. In different instances the marks can be advertised based on the left hemisphere prospect that can be aimed to whilst of the right hemisphere to be aimed. For m of publicity can be taken from the communicating country based on the pleasance intent of each country. A merchandise can be experienced based on the way of publicity such that the integrating of belonging can be done from the client even without being purchase the merchandise. For advancing the merchandise an involvement should be shown such that the merchandise can be extremely trader based on the contents and inducements of the merchandises.3.Product:For fulfilling the demands of every client, merchandise and services plays an of import function. Products and services are the elements which place an of import function in bring forthing two different types of relationships with the chance which can be a nexus one or the functional chance. The usage value of the merchandises can be referred based on the relationship of the maps. The utility of the merchandise is called as ‘use value ‘ . The benefits will be utile for bearing the relationship with the mensurating facets of objects and topics. The usage value of the merchandise is the cardinal which will be helpful in determination devising procedure to buy the concluding phase of merchandise. The definition of the merchandise can be linked with the merchandise based on the complimentary relation with the client and itself. There are can be functional type complimentary relationship and personal type complimentary relationship. There are can be predominately subjective nexus which has to be formed with the latter aims of the merchandise. An single involvement is based on the footing of nexus within in the merchandise and if there is no sensed nexus so there is no involvement for a peculiar merchandise. A merchandise is considered as the touchable and physical entity for many different concern companies which can be used for the procedure of purchasing and merchandising. For illustration if a new auto is bought so that can be the new merchandise merely or possibly non a merchandise. For purchasing a auto sometimes the things can be more complex in the auto and will non be same as same expected, this specifies the merchandise demand. There are three different degrees of a merchandise which will research the nature of the merchandise.The nucleus merchandiseThe existent merchandiseThe augmented merchandiseLet ‘s discourse briefly about all the different degrees of merchandise.The nucleus merchandises:The nucleus merchandise will non be considered as the touchable or physical merchandise. Core merchandise can non be touched because the benefit of the merchandise will be considered as the nucleus merchandise which makes the value to the merchandise. Just like for illustration auto can be the convenient benefit such that it will assist us to travel anyplace and whenever and the another benefit which can be accessed by the auto is the velocity with which anywhere can be travelled comparatively speedy.The existent merchandise:An existent merchandise can be considered as the physical merchandise or the touchable merchandise. Different people can do usage of existent merchandise. For illustration Lashkar-e-Taiba ‘s take the same illustration of auto where the auto can be test thrust so bought and so collected.Augmented merchandise:This merchandise is considered as the non-physical merchandise portion. Augmented merchandise has different values based on which premium can be accessed. For illustration whenever a auto is bought it will come with a kind of guarantee, fabricating offer of the company, client service and different services of the gross revenues. The different selling tool which BMW can be accessed is for the rating can be the usage of merchandise life rhythm and client service life rhythm.4.Price:For buying, a monetary value is considered as the conditioning component. In general the trade goods can be exceeding and the there can be conditional monetary value and it is non determined. Goods and services can be the pecuniary value along with the conditions of payment which can do the entree to the goods in conformity with the income of the buyer. The merchandise can be chosen sing the monetary value and merchandise conditions, the basic pick can be the coveted pick which should n't be accessible and the following 1 can be the replaced based on merchandise conditions to get the better of the monetary value barrier within the operational footings and the concluding phase can be the action of purchase to make. A merchandise can be priced in many different ways. Lashkar-e-taibas discuss briefly about all the pricing policies and schemes based on different state of affairss.Premium pricing:Premium monetary value specifies to utilize a high monetary value where there is a singularity of merchandise. premium pricing is used where of all time competitory advantage exists. High monetary values can be charged for different luxury things like, sails of canard, 5 star hotels, Concord flights etc.Penetration pricing:For deriving the portion of the market monetary values of the merchandises are unnaturally changed low and when these merchandises starts acquiring soled so the merchandise monetary value will be increased. Penetration pricing will be made usage of Sky TV and France TelecomEconomy pricing:This is considered as low monetary value low frills. The merchandise monetary value wil be set to minimum based on the selling cost and fabrication merchandises. Especially supermarkets will do usage of this pricing strategy based on economic system trade names like soups, sphagetti etc.Physiological pricing:When client is made to response based on rational and emotional footing of market wants so this pricing strategy is used.Product line pricing:Benefits of parts of the merchandise runing reflect the benefits of the merchandise line pricing. This pricing strategy will be used in different little fortunes of work like auto rinsing which has different monetary value at different topographic points.Optional merchandise pricing:Whenever new merchandises will be launched and based on the purchasing of the merchandises from the clients, so the monetary value of the merchandises will be increased utilizing optional merchandise pricing. The merchandises monetary values and services of the merchandise will be increased based on the optional ‘extras ‘ like monetary values of the air hoses will be increased based on some excess optional monetary values like row of seats reserva tion etc.Captive merchandise pricing:A premium monetary value will be charged by the company when the there is complement merchandises with the same battalion. When the old stock should be served this merchandise bundle pricing strategy is used. For illustration pictures and Cadmiums can be sold in package and attacks.Promotional pricing:As the name specifies, publicity pricing will be used to advance the freshly launched merchandises. Promotional pricing can be purchase one get one free strategy or assorted different strategies based on the topographic point and merchandises.Geographic pricing:Geographic pricing strategy will be used when there will be different pricing for different merchandises based on the evident and fluctuation of the merchandises all over the universe merely like the value of rareness where monetary value will be increased based on transporting cost.Value pricing:For external factors pricing this strategy is used. Like the recession period or increasing force of competition companies. Gross saless and services of the merchandises will be provided based on value merchandises like values repasts provided by different nutrient eating houses.5.Promotion:Promotion is one among the of import tool which determines the communications of market. As said by marketing mix of H.Borden, ‘promotion mix ‘ will be at that place for every communicating of market merely like the mix of bar in which there will all the basic ingredients will be same and if the ingredients of the bar alterations so concluding result of the bar will be alterations same applies to publicity. Promotion mix integrating can be the coherent run signifier. The procedure of communicating can be illustrated by marketing messages. A publicity lies based on the publicity mix. Let ‘s separately know about all constituents of publicity mix.Personal merchandisingPromotion of gross revenuesPublic relationDirect mailExhibitions and just tradesAdSponsorships6.People:For ev ery experience or service elements, people play an of import function. For every minute services need to be consumed and produced. The client service facets should be altered which will be helpful in run intoing the demands of the persons of the devouring individual.7.Place:Topographic point is one of the of import component of marketing mix. Topographic point can besides be known as intermediary, channel. Goods and services can be mechanised based on the services of consumers and users. There are six basic determinations of the channel:Which sort of channels will be used direct channels of indirect channels? For illustration, with the consumer straight or with the jobber indirectlyMultiple channels or individual channelsMultiple channels of cumulative lengthsIntermediary typeEach channel degree of intermediaryIntra channel struggles can be avoided based on the mediators i.e. distributers local in battles between them

Review of Marketing Article

The article â€Å"Building Social Marketing into Your Program† by N.K. Weinreich provides overview of available techniques how to make social marketing key element of business. The author stresses the important of social marketing and social responsibility as everyone should realize the effects of own actions. Market research processes make social marketers fell exhausted and overwhelmed and, as a result, they may hesitate to pay proper attention to social marketing ignoring its importance. Often, social markets think that lack resources and work experience to undertake social project. N.K. Weinreich, the author of the article, identifies ten effective ways how to incorporate social marketing into business program. The author recommends talking to targeted customers, segmenting targeted audience, positioning the product, being aware of competition, following the audience, utilizing variety of approaches, using effective models, testing, building partnership with key allies, and, finally, seeing what it is possible to do the next time. Weinreich argues that evaluation is the key in social marketing and it is necessary to determine what is to be accomplished and how to improve the program. When developing any program it is required to refine and test products and messages with the targeted audience to avoid misunderstanding and misconception. After the program is implemented one should monitor activities to evaluate whether everything matches the plan. The key of social marketing is claimed to be talking as social marketing is customer-driven process. Importance for the Course I think that the current article is important to be referenced in course it is directly related with marketing study. The paper presents particular aspect of marketing – social marketing – and the author offers informative and well-structured analysis of how to build social marketing. Moreover, the paper is not simply theoretical as the author uses logical arguments and examples to defend her position that every modern business should consider the importance of social marketing as it gives an opportunity to retain and to attract customers, to improve reputation and to succeed in highly-competitive business worlds. Positives of the Article I agree that social marketing should be paid more attention as it promotes fair and honest customer-buyer relations. Social marketing teaches how to talk to customers, how to gain their popularity and attention. Moreover, social marketing aims at satisfying needs and wants of the targeted audience. Further, Weinrich says that information is power and I agree as information gives power to predict and to avoid risks and to develop ways of performance improvement. Negatives of the Article It is rather hard to identify moments I disagree with as the author provides in-depth overview of social marketing and its key elements. However, I think that more attention should be paid to discussing the benefits of social marketing in the introduction. The only thing I disagree is author’s recommendation to follow the audience. I think that successful social marketing should aim at offering services and products in such a way that they should attract customers and not vice verse. Questions 1. What are the main benefits of social marketing for business environment? 2. What are internal and external challenges of social marketing? 3. Why to incorporate social marketing into program? Future Impact Firstly, the article offers new ways of building social marketing programs. Secondly, the article underlines crucial importance of social marketing for business success. Thirdly, the article sets background for further researches in this and related fields. References Weinreich, N.K.(1995). Building Social Marketing into Your Program. Retrieved March 13, 2008                                    

Health Education Plan Assignment Example | Topics and Well Written Essays - 1000 words

Health Education Plan - Assignment Example Particularly, in Los Angeles, more than one in five students in Grades 5th, 7th and 9th were found to be obese (ibid.). This truth puts the youth at risk of obesity. This paper addresses the present problem by proposing a community health education plan for parents of at-risk and obese youth in Los Angeles. First, the paper tackles the present problem based on recent statistics and community health analysis. Second, it proposes a comprehensive education plan aimed at parents to guide them in child weight management. Third, it suggests relevant research to control the obesity situation in the Los Angeles community. The health education program shall run for six months, and a monthly assessment should be done to note down the improvements not only in the weight of the population but likewise in their eating habits and view of nutrition. The program shall include nutritional information, cooking sessions, exercise drills, activity planning, school and house-to-house visits, and follow u p sessions. The objectives of the program are as follows: To provide information on obesity, its causes and effects, and other related information To improve the eating and cooking habits of families by conducting cooking sessions, information campaign, and school/home visits To increase the physical activity and exercise habits of the community by conducting physical exercise, teaching them how to plan and monitor their children’s physical activities, and providing means for physical activity among the youth To inculcate the value of health and good nutrition among the youth by holding poster-making contests, rhythmic gymnastics, and other forms of exercise. The participants shall be composed of parents and children. Mothers and fathers are both welcome to attend the activities, which shall be held for two hours every Saturday morning and may extend in the afternoon, to give way for other activities such as contests, exercise, and other physical activities for children. The success of implementing a health education program depends on proper planning and assessment. Thus, in order to achieve success, an analysis of the target population and Los Angeles county based on Windshield Survey must be conducted first. A Windshield Survey of Los Angeles primarily shows that it is a well-populated county. It is home to different ethnicities including African-Americans, Latinos, Whites, and Asians. In a research conducted in 2001 (cited in County of Los Angeles Department of Health and Services, 2003), it was found out that 55 percent of the county’s population is either overweight or obese, and many others are at risk for becoming overweight. Similarly, more than 15 percent of the adolescent population is overweight. African-Americans were found to have the highest incidence of obesity, and the problem is mostly related to low economic status (OHAE, 2007). Thus, the highest prevalence of obesity was noted among families with the lowest incomes. The relati on between poverty and obesity suggests the poor nutrition that families can afford. Families with low income usually feed their children with starch and carbohydrates, which is opposite the daily nutritional recommendation of five servings of fruits and vegetables and little fat. In this regard, it is important to include in the health education seminar the proper nutrition or recommended foods that parents should provide their children. This topic should be included in Day 1. The first session should

Man and Soceity Essay Example | Topics and Well Written Essays - 1250 words

Man and Soceity - Essay Example The role of society with relation to a human being has been thus described in this paper because this is the aspect of a human being’s life that helps him to achieve greater heights in his personal life. Society is the main factor that influences a person and formulates his characteristics and actions towards other people. Keywords: human being, society. Man and Society Man has been surviving within society since times immemorial. As discussed in the abstract of this paper, society is a very wide concept, meaning the collective environment within which a group of people come together and live in a way that their actions influence the habits of each other. Whatever a person does is an influence of the kind of societal environment he has been brought up in. Most people condemn society by making it sound like a bad thing, or an aspect through which people only learn how to ‘gossip’ or talk behind other’s backs. However this is not true entirely because society is also a measure through which people can understand others, learn new things from each other, as well as utilise their potential of the greater benefit of everyone else. The concept of nurturing a person is a very widely used concept; it is according to this that a human being grows with respect to other people around him. Society consists of a vast number of different kinds of people that have grown into beings in their own ways. Each of these people, influence others in some or the manner and help him thus inculcate habits that they possess. A person is attracted to anything that seems mostly impossible for him to achieve; thus, this is how a human being picks up different kinds of habits from his surroundings, or from society, and thus affects his own life. Every group that persists in society must also show a willingness to accept a human being into their group. According to Ralph Waldo Emerson, â€Å"The best university that can be recommended to a man of ideas is the gaunt let of the mobs.† He wrote this in his famous piece of writing, ‘Eloquence’. Emerson means to say that the factors that persist in a human being’s environment are enough to help him grow as a person; this is because there are enough tests that a man faces in his external surroundings in the form of experiences that arise by being with other people. However, Emerson, even by writing about a man’s surroundings and society, was afraid of being a part of the same. This can be seen through Holmes’ writing, where he stated that â€Å"Emerson is afraid to trust himself in society much, on account of the failure of his memory and the great difficulty he finds in getting the words he wants. It is painful to witness his embarrassment at times.† By taking this example, one can understand the psychological pressure that a human being is faced with by being with his peers, in society. If we look at this from a wider aspect or point of view, it can b e explained as thus; when a person is young, during the course of his childhood or infancy, he is very carefree and does not care much about the people around him. A child is not prone to comprehending how he becomes a part of society, or the kind of proper behaviour that he must emit in order to be accepted as part of the same. At the same time, other people in society also do not pay much heed to the bad habits of a child and pardon hi for not being aware of the ways of the world or societal behaviour and etiquette. However, when the same child grows up into an

The Importance of Executing the New Agreement of the City Research Paper

The Importance of Executing the New Agreement of the City - Research Paper Example The legal issue was whether Gangnam Style was a vessel. In this case, Mr Park affirmed that the defendant’s never qualified as maritime transport or a vessel of maritime commerce, but rather designed as a floating structure that served as a shelter. Further, the city asserted that the vessel is capable of transporting goods and people over water. This was later supported by judge Cowell who supported the city’s argument that under federal law, the word vessel described the watercraft or any artificial machine used as a means of transportation on water. In explanation, the judge used plain meaning of the statute of Gangnam style as a vessel used for the purpose of transporting people or goods over water as indicated in order 1 under subsection 3 of Water transportation. In essence, the general provision of the rule is that a vessel is any machine that offers means of water transportation. While it appeared the Congress never intended to group boats like Gangnam style in the act, the main responsibility was to interpret the law as written. As indicated, the rule provides that a vessel includes any means of water transportation that can transport people and goods. Following this, the judge interpreted the law as defined in the act that a vessel is any machine used for transportation over water. From the mentioned case, there are various things that are worth considering before giving the answers to the legal issue. First, it is important to note that Mr Park, a known Korean artist, purchased the Defendant’s boat, Gangnam style and later used the vessel as a primary residence until April 2012.

The anthropology of food and meaning in Slav cultures Research Paper

The anthropology of food and meaning in Slav cultures - Research Paper Example As a matter of fact, anthropologists have made food a separate variable while doing research on cultures, in order to assess the way of living of the different societies in the past and at present. Slavic Culture: As there are a huge number of countries in this world, so is the vast number of cultures they share. Considering different regions of the world, the Slavic culture is a prominent one and indeed the largest in Europe. The ‘Great Migration’ is what tells us about the evolution of the Slavs first in the first millennium. Before the mid-fifth century, there was not any kind of data (literary or archaeological) available on the Slav culture. By the sixth century, the archaeological verifications tell us that the Slav moved in the Central Europe. All the Slavs share parallel cultures and languages. The Slav are majorly divided into three main groups, geographically; East, West and South Slavs. The Slavs have some historical association with the Turks, and that can be witnessed in the geographic and tribal names, and noticeably the cuisines. Usually the Slavs used to live aside the woods and jungles which can get them food and obviously a place for a shelter (Randall Mack and Surina). The Slavs majorly relied on food item gathered from hunting, fishing, collecting berries, different nuts, mushrooms and other available food item in the forest to complement their diet. After the World War II, the many of the Russian territories were becoming home for the salavic expatriates and the nomads. This drastic increase in the population greatly affected their cuisine across Russia. However, the Slav identity has been affected at present due to migration, and population disruption. A great part of the Slavic culture is affected by the European cultural influence, specifically, the Scandinavia, Germany and some part of East Europe. There are other abundant significant cultures that particularly affected the food culture of Russia. Famous for its intake of f ood and their perspective on how they see food as an essential element of their life, there are certain issues which underlie from the evolution of this culture and are still present (Randall Mack and Surina). Thesis Statement: For a very long period, Russia was locked from top to bottom, it had no influence of the outside world and Russia had a Slavic food culture, but with globalization and modernization it has lost that food culture and traditions of eating, transforming the entire food culture of Russia or the Slavic culture. Discussion: The study of human and human culture across the space is termed as ‘anthropology’. It is the study of human and their cultures from the past to present (American Anthropological Association). The anthropology of food is the study of human culture focusing specifically on its food and society, the relationship between the food and society with its cultural context and sometimes within a cross-cultural context (Wilk) It is basically t he analysis of food in a culture, why people in different cultures are only confined to a limited variety of food and have certain restrictions which are not only because of the nutritional point of view that they avoid certain things but because of their culture, religion, historical background, economical or geographical factors and their financial capability (Wilk). In this paper, we will only focus on the food culture of Russia. Its evolution, what it used to be and what it is at the present. It is witnessed that the Russian food culture

Self Evaluation Personal Statement Example | Topics and Well Written Essays - 1000 words - 1

Self Evaluation - Personal Statement Example Even a person with no knowledge of health care and no sensitivity to diversity could understand the topic. The sentence from Page 4, "But healthcare is more than just medical equipment, hospitals, and adequate insurance. Healthcare is a competent staff that can relate to the patients and effectively care for them within the context of their own needs and desires", relates a focused thought that can get someone to start thinking differently about our health care system. It could be read by anyone and have the opportunity to inform them or change their mind. This has become a very important part or writing to me. 2.) My weakest essay was "The Literacy Behind Patient Care". The paper opens with a weak line telling the reader what the paper is about. It should have grabbed their attention and made them curious. Many of the sentences are not well constructed. This also holds true for the paragraphs that ramble and jump from idea to idea. Overall, the paper is difficult to read and its intentions are not clear. The essay spends too much time showing specific examples and does not clearly show the results of the examples or why they are important. 3.) To improve "The Literacy Behind Patient Care" I would first determine what I wanted the reader to take away from the essay. I wanted to demonstrate why patient literacy was important, not what it was. I would write a thesis that stated the patient literacy was important because it impacts a patient's well-being. I would then write an outline that explained all the ways that a patient can suffer from improper care. I would then construct each paragraph in the outline before starting to write. I would also spend more time revising the draft. I would have some other people, not necessarily students, read the paper and ask for their reaction. 4.) My revising and editing skills have greatly improved during this class. At the beginning I did not understand the necessity of revising a paper. I didn't even know what to look for when revising. Now, I can look at each paragraph as an independent topic, and how it relates to the paragraphs around it. I can look at the paragraph and see if it flows from opening to closing and is supported by evidence and facts. I also look at each sentence to see if it is grammatically correct and easy to read. These skills were unknown and overwhelming at the beginning of the course, but I now see they are steps in the writing process. Revising and editing each paragraph and each sentence has made the task less of an obstacle. Knowing the key points of transition and relevance has been important to improving my writing skills. I now revise and edit in pieces, rather than the entire paper at once. 5.) My writing was improved most by my concept of the writing process. In the beginning papers, I thought a person could just write their thoughts and that would be the end of the task. I now understand that I can write freely in a draft and go back and edit it. I don't feel pressured to get it exactly right the first time. The drafting and revising process has had a great impact on improving my papers. Also, the feedback and advice from other people has helped me. I am no longer shy about showing my essays and asking for an honest opinion. Making small changes in the language or correcting structural errors have made my papers more clear and easier to read. The writing center has also helped me to develop the technique and

Compare and contrast two poems Essay Example | Topics and Well Written Essays - 750 words

Compare and contrast two poems - Essay Example pen rests; as snug as a gun.† (Bloom, 1986) Heaney begins his poem by describing the ‘pen’ which symbolizes the essential instrument for writers. Further the pen is compared to a gun. A gun represents power; so does the pen which enables expression of emotions and thoughts. It is said that the pen is mightier than the sword. A gun is associated with the idea of destruction and suffering. The media in the present world can either make you or break you which prove that the pen can annihilate like the gun, but, the pen can also elevate and one can soar to great heights. ‘Digging’ enhances the idea of the ‘self’ wherein the narrative voice is first person narration as portrayed in the line, â€Å"between my finger and my thumb’. (Bloom, 1986) Plath on the hand begins on a negative note that portrays doubt and depression, â€Å"You do not do, you do not do, Any more, black shoe, In which I have lived like a foot, For thirty years, poor and white, Barely daring to breathe or Achoo†. A total sense of anxiety and bereavement sets the mood and tone of the poem. Further the title ‘Daddy’ reveals the fact that Plath’s emotional stability was stunted and this has lead to her feeling like an abandoned child. Further, words such as ‘black shoe’, ‘Achoo’, exhibit the frightened mental state of the child thus portraying dependence on the father figure she wanted but could never have. Plath is seeking self-realization and control from the aftermath of her father’s death. (Jean, 1984) The similarity between Plath and Heaney is that in the second stanza the father figure is established and explored. As witnessed in Heaney â€Å"Under my window a clean rasping sound, When the spade sinks into gravelly ground: My father, digging. I look down† and in Plath â€Å"Daddy, I have had to kill you. You died before I had time--- Marble-heavy, a bag full of God, Ghastly statue with one grey toe Big as a Frisco seal† the contrast found here is that Heaney portrays

Structural analysis Essay Example | Topics and Well Written Essays - 1750 words

Structural analysis - Essay Example Assuming the average mass of adult to be 70 kilograms. Therefore, his weight shall be given by Weight= mass* acceleration due to gravity Weight= 70Kg*9.8N/Kg =686N The system is designed to carry three adults but the distance from each one is not specified .Therefore I treat their net weight to acting on the beam as a load equally distributed at 7.5 cm from end R1 indicated by force F1 which is technically equal to F2. Force F1 is given by; [? (the average weight of the three adults)] ? 2 (686?3) N ?2=1029 N Shear forces at the extreme ends of the beam are equal to the opposite reaction forces. The shear forces at any point on the beam is calculatable by using the formula F(x) = Rl –qx= qL/2 –qx= q [L/2 -x] whereby x is the distance from the left end of the beam, L the length of the entire beam and q the load on the beam F (0.075) =1029[1.8?2-0.075] = 848.925 The shearing force (SF) within any given party of the beam illustrates the tendency for the section of the beam on either side of the cross-section to slide or shear laterally in relation to other ends. The diagram shows the sitting beam in which the weights are distributed across it. The three adults will be assumed to be of load W1, W2, and W3 W1 W2 W3 The swing is supported on both ends by the other beams placed vertically to the sitting beam. The two ends in which the beam is supported is of reaction R1 and R2. Assuming the beam is split into two sections at point p. the resultant of the loads, reaction acting on the left of point p is F vertically upwards, and because the entire beam is uniform, the resultant force to the right of P should be F downwards. In this case, F is refers to the shearing force at the reaction P. usually the shearing force at any given part of the beam gives the algebraic sum of the lateral elements of the forces acting on each part of the beam. For bending moments, in the same approach it may that when the bending moments (BM) of the forces acting to the left pa rt of point P are clockwise then the bending moments of the forces on the right side should be in anticlockwise direction as indicated. Bending moment at given point is stated as the algebraic total of moments about a part of the entire forces acting in opposite directions. In a swing the bending moments are taken to be positive because when three adults sits on it, the total weights acts downwards and this is balance by the upward force from the two support chains on either side of the beam. The adults force gives the beam a clockwise push while the side chains give it an anticlockwise force. The results of this system are known as a sagging bending moment because it attempts to make the beam concave at the center. Fixing moments has to be determined in this system and work on the types of loads acting on it. It is also necessary to note that it is not possible to achieve a faultless fixing moment or the joining moment used will be associated to the angular movement of the supporti ng or reaction forces. Assuming that the adults sit adjacent to one another at point x of the beam We will let the shearing force at point X be F and at x = dx be F + dF. Equivalently, the bending moment is at M at x and M + dM at x + dx. Taking w as the mean estimate of loading of the beam length, the sum load is wdx,

Budget Proposal Essay Example | Topics and Well Written Essays - 1250 words

Budget Proposal - Essay Example (Womack, 2009) Indeed, it is justified to argue that performance of department is fairly lower than police agencies in other US states and cities. Our department does not have enough personnel as only fewer than 250 employees are on job against announced vacancies of 310. Hence, the police officials are unable to share various law enforcement responsibilities and fulfill their duties that are assigned by Department Head and state authorities. This in turn leads to extreme work overload over existing officers thereby resulting in mental stress and reduction in performance and efficiency. In addition, the employees’ morale has reduced because of comparatively low wages at Macon Police Department against other area departments including ‘Bibb County Sheriff’s Office and The Medical Center of Central Georgia’. Similarly, there are also fewer chances for officers to attain extrinsic financial rewards (bonuses, pay increase etc) and promotions. Together, these factors demotiva te the police officers and compel to either switch their jobs or showcase low performance. Turnover rates may also increase in future if the above two factors are not rectified. (Womack, 2009) As far as internal efficiency of Macon Police is concerned, it should be pointed out that officers have been using old vehicles (that require immediate maintenance and repair) with out dated in-car cameras. Similarly, department also does not have any modernized computer equipments, information systems and technology that could help in record keeping of crimes, immediate information access and in crime investigation. In order to improve department’s overall performance in the light of above mentioned analysis of problems, there is dire need to improve job pay scale and employee promotional system so that officers’ morale, confidence and commitment with their job could be increased. As a result,

I Thessalonians and II Thessalonians Essay Example for Free

I Thessalonians and II Thessalonians Essay The Epistle to the Thessalonians is a two letters, generally believed to have been written by Saint Paul, that form two books of the New Testament. The letters are addressed to the members of the Christian church Paul had founded in Thessalonica (Salonica), Macedonia. In the letters, Paul answers questions and deals with problems of the Thessalonian Christians. Passages in both letters prophesy the return of Jesus to earth. Because the second Epistle in places is not characteristic of Paul’s writings in style or content, some scholars have questioned whether Paul wrote any of it. Most scholars, however, believe that Paul wrote both letters. First Thessalonians may be the oldest document in the New Testament. Here Paul gives advice to the people of Thessalonica concerning Christ’s return and encourages them to make themselves ready. Second Thessalonians discusses the same topics; however, it discusses the importance of being ready for the day when Christ will return. I Timothy and II Timothy The two books of the New Testament I Timothy and II Timothy are letters supposedly written by Saint Paul to Saint Timothy. Together with the Epistle to Titus, they are often called the Pastoral Epistles because they deal particularly with the responsibilities of Christian pastors or ministers. Many modern religious scholars doubt that the Pastoral Epistles were really written by Paul. Some of the events mentioned in them do not agree with other accounts of Paul’s life, and there are differences in style from Paul’s known writings. Many scholars believe that these Epistles were actually written long after Paul’s death, but may include small portion of his writings. Titus Titus is a book on the New Testament and believed to be written by Titus himself. Titus is believed to have been converted by Paul himself sometime before the year 49. He replaced Timothy as Paul’s representative to the Christian community at Corinth, Greece, and according to tradition was the first bishop of Crete. The Epistle to Titus in the New Testament is supposedly addressed to him. It and the Epistles to Timothy form the Pastoral Epistles. This â€Å"Pastoral Letters† gives advice about what local church leaders should do to look after spiritual needs of the people in their care. Philemon Epistle to Philemon, in the Bible, a letter of Saint Paul, who was then a prisoner, probably in Rome, to Philemon, a fellow Christian of Colossae in Asia Minor. It pleads for clemency and kindness toward Onesimus, a runaway slave whom Paul had recently converted. Onesimus was apparently set free, and was probably the Onesimus who was later bishop of Ephesus. Hebrews This book, written in the form of a letter, is a sermon about the superiority of Jesus Christ. He is shown to be superior to the angels, to the priesthood of Moses, and to the sacrifices that were made in the temple. Jesus is described as both the high priest and Sacrifice that takes away the sins of many. Written at a time when the church was being persecuted by Roman authorities, this letter encourages Christians to remain faithful to Christ and to learn from his example of self- sacrifice. James This letter of five chapters is called a general epistle since it was written to Christians in general. The book is mainly a collection of moral principles for practical Christian living, and is often summed up in the statement that â€Å"faith, if it hath not works, is dead† (2:17). The writer calls himself â€Å"James, a servant of God and of the Lord Jesus Christ: (1:1). The letter has traditionally been ascribed to James, the brother of Jesus. I Peter Apostle Peter wrote this book. This letter was written to bring comfort and strength to Christians who were being persecuted for their faith for Jesus. Peter encourages them to stay strong for Jesus, he also point out that God is a perfect God and without any blemish at all. It tells of the things to do as servants of god for us to please Him and also submitting to authorities as well as in terms of marriage in the case of a husband and wife. II Peter Apostle Peter wrote this book. This letter was bears some similarities to the Letter of Jude, warns Christians about false teachers who will try to lure Christians away from the truth. The author urges Christians to remain loyal to God and to keep themselves pure because the Lord will return one day to judge the world. I John In this book, First John was written to affirm that Jesus is the Christ, warn Christians about false prophets, and to explain basic truths about the Christian life. A special emphasis is placed on the command to love one another. It tells that there is everlasting life with God and that God will always be there to help us through. 2 John Second John is a letter addressed to â€Å"a very special woman and her children,† a poetic way of speaking about the church. The author reminds the faithful about the importance of love and warns them to watch out for deceitful liars. 3 John Third John describes a conflict between the author and a church leader named Diotrephes. It urges Christians to help other followers spread the truth about Christ. Jude This letter is a warning against the Influence of ungodly and immoral people who claimed to have spiritual authority based on visions they received. These false teachers were inciting believers to disobey Jesus Christ. The author cautions his readers to keep their faith in God and to help any among them who may have doubts. The book closes with a benediction that has become a standard in many worship services: â€Å"To the only wise God our Savior, be glory and majesty, dominion and power, both now and forever, Amen†. Revelation The Revelation of St. John the Divine, the Protestant name for the last book of the New Testament. The book is called Apocalypse in the Roman Catholic Bible. By Christian tradition the author was the Apostle John. The author, living in a time of persecution, believed that the weak Christian Church was about to be destroyed by the Roman Empire. But after the Catastrophe, God would intervene in human affairs, and the outcome would be triumph of Christ and his church. The last two chapters give vivid pictures of a new heaven and a new earth with the New Jerusalem. Revelation is not a message of doom but a call to courage and faith. The book is filled with visions and symbols, and with magnificent descriptions and lofty flights of imaginations. It was apparently written about 96 A. D when the Christian Church was suffering persecution under Emperor Domitian.

Importance of Construction Planning

Importance of Construction Planning Construction planning and preparation play a very important role in todays construction. The effectiveness of the planning and preparation lead to the success of a project including the quality and time consumed in completing the project. A good and properly planned construction site can improve the efficiency and even the safety of the construction operation. Therefore, to construct a good building, the step of planning cannot be eliminated or skipped in order to save the construction time and money. A 20 storeys of high-rise building is to be built on the proposed site at Jalan Universiti Utama. It is planned to be used as the highest building of condominium. Before the construction is started, a several stages of preparation have been conducted in order to have the most efficient construction operation. PREPARATION STAGES 1. SITE INVESTIGATION First and foremost, a site investigation on the proposed site is conducted. Desktop study is conducted where the initial study is done using the available data and information given by JKR. Time and money can be saved due to desktop study on the proposed site. Based on the historical data, no extreme weather is expected. Then, the site investigation is conducted to decide whether the site is generally suitable to build the 20 storeys building as different location has different types of geology and geography. Previous data may not be accurate as the properties of soil keep changing due to the environment. Boring method has been done to identify the soil profile. The condition and contents of proposed site soil can be identified. Laboratory tests are conducted to determine the soil bearing strength. Based on the results, soil on the proposed site is strong enough to support the 20 storeys building. However, special dewatering equipment and blasting are required for the preparation of site. Analysis of site data is as below: Site is in urban area = no transport and labor problems Subsoil = firm sandy clay; dewatering and sheeting are needed as the water table is high Based on historical data, no extreme weather expected Amount of earthwork needed = normal 3 resident clerk of works; 15 workers normal; 75 workers maximum (estimated) 1 site office; 1 store; 2 toilets; 1 canteen; 1 car park Fencing Guard house Water, electricity, telephone Warning and sign boards 2. SITE PREPARATION Firstly, site clearing and demolition activities are conducted where tree, stump and all vegetation are removed and exist buildings are demolished. This is followed by earthworks activity, where a massive quantities of soil need to be moved. Volumes of cuts and fills are calculated properly in order to minimize the movement distance besides determine the mass haul cost and distance. Time and money can be saved. Bulldozer and backhoe are used during the earthworks. After all the earthworks activity have been done, fences are built around the proposed site perimeter. Perimeter fencing is important to ensure that the construction can be operated safely. Dewatering is then conducted in order to drain the ground water due to the high location of water table. Next, temporary buildings included site office, canteen, guard house, store, toilets and car park are built to improve the efficiency of construction operation. Temporary access road, water, electricity, phone and air conditioning are ensured available to optimize the efficiency of construction works. Finally, sign boards and warning boards are placed at the certain places to make sure that no intruder breaks into the construction site besides to ensure the safety during the construction operation. BY-LAW Periodic inspection will be carried out by the Authority during further construction. A report of each inspection shall be prepared in duplicate and a copy of the same report signed by the Authority shall be given to the owner or to his Architect/Engineer/Supervisor. Besides, owner shall submit a notice of completion of the building to the Authority. It may also submitted by the owner through his Architect/Engineer/Supervisor, accompanied by three copies of completion plan and the required documents. CONCLUSION In a conclusion, a construction stages are included site preparations, construct of sub-structures, construct of super-structures and external works. All these stages are equally important in order to optimize the efficiency of a construction operation in any industries area. SITE LAY-OUT One of the purposes of a site lay-out is to control and to increase the site efficiency. Time wastage need to be avoided by minimizing the walking distance within facilities and buildings. On the other hand, strategic material storage and usage are needed to minimize rehandling cost, breakage and wastage. Site lay-out is also needed in order to maximize the site and space utilization. Other than that, appropriate material monitoring and security can improve the efficiency of construction operation. Last but not least, the purpose of the site lay-out is to ensure the safety of workers and visitors.   Based on the above lay-out, there are several weaknesses of the site lay-out need to be improved. Firstly, there is only one entrance/exit in this site, which can cause negative effects to the construction operation. Construction operation may be delayed due to the traffic congestion at the entrance/exit. Two gates should be constructed where one is for entrance while the other is for exit. Secondly, store in the above site lay-out is located near the entrance. This may also cause traffic congestion when loading/unloading of building materials is operated. Besides, toilets that located beside the store may lead to pollution to the material if there is water leaking or overflowing in the toilet. Thirdly, the project signboard should be located near the entrance instead of inside the site. This is to ensure that visitors can find the place and get to know the information of the proposed building easily. Furthermore, the guard house should situate near the entrance and exit in order to manage the safety of the site. No intruder should break into the site for the safety of visitors and also workers. Lastly, car park is located too far away from the entrance where visitors need to pass by the construction building in order to park their vehicles. Their lives may be threatened as accidents rate in construction site is extremely high. Safety first! This site is operated by Academic Computing, Centre for Information Communication Technology, Universiti Teknologi Malaysia Todays Hits : 44,517 Total Hits : 1,060,524

Analysis Of Small Enterprise: Jones Electrical Distribution

Analysis Of Small Enterprise: Jones Electrical Distribution Mr. Jones is having business in a large, fragmented and highly competitive environment. Profitability of his business depends heavily on sales volumes and costs. The sales are growing at around 18% per annum. However, the profit margin is not maintained at a constant level in terms of sales growth. Exhibit I shows that even though the sales growth was achieved in FY 2005-2006, the firm could not have higher operating profits. The sales revenue was nullified by huge rise in operating expenses. A close look at the profit and loss account reveals that the operating expenses are mainly consists of salaries and wages. It seems that in order to keep the fixed costs in control, the compensation of sales executives is quite high because of link to sales volumes. The sales growth has helped the employees to earn more than to the organization. Secondly, Mr. Jones is working with more than 100 suppliers. For such a small volume of business, 100 suppliers are in excess. This huge number of suppliers may create problems in tracking on accounts payable. The company is also having average days payable at 22.8 days in FY 2006, as compared to 9.8 days in FY 2005. During the last two years, Mr. Jones has not been able to take advantage of trade discounts. Mr. Jones is also making payments of $ 2000 per month to Mr. Verden, along with interest payment of 8% per annum. The face amount ($250000) can be considered as a long term loan for Mr. Jones. However, it is not evident from the P L account, that the interest paid on the loan taken from Mr. Verden is accounted for income statement. Mr. Jones is also building up fixed assets over a period of time; however, these assets were financed through his short term financing. It can be assumed that the short term finance was available readily for the operations, has been diverted to create long term assets and liquidating long term debts. These facts and assumptions imply the Mr. Jones is having a relatively aggressive approach in working capital financing of the firm. Main issue for Mr. Jones is to find a financing option for the firm. As the market is very dynamic and there is economy downturn, he is not able to forecast demand for his products for more than one year. Although, the following year looks quite promising and a good sale is forecasted, Mr. Jones is facing issue of liquidity. Mr. Jones is of opinion that the liquidity problem is causing the irregular cash flows and hence he need to borrow more money for daily operations. However the forecasted cash flow (Exhibit III) can show that there is no severe cash flow problem. A focused approach to accounts payable and accounts receivables will help Mr. Jones to overcome the liquidity problems. Around the main issue of arranging finance for the business, Mr. Jones has the additional issues of growing sales, reducing tension between the firm and suppliers, moderating salary for the sales staff and creating a strong relationship with the bankers. Looking at the financial statements (Exhibit I, II, III) we can say that the financial condition of Jones Electrical Distribution are satisfactory. The company is having steady growth in sales. The operating margins are also kept at optimal levels. However the company is facing problems managing their cash operations. A feel of cash crunch is guiding the firm to store more inventories, and as a result of that, the inventory levels have increased. The firm is also investing in fixed assets on regular basis. The firm is able to maintain the cost of goods sold to an optimal level since last few years. This has been the result of maintaining cordial relations with the suppliers. The firm is maintaining healthy liquidity ratios and growth ratios. However, the increase in days payable and inventory turnover is a bit of concern. Even if the cash conversion cycle is reducing, we can observe that days payable has exceeded the limit of 30 days. It means that if the relationship between the firm and supplier is not maintained, the firm can face the interest expenses for not managing their current assets. The firm is working on very thin operating margin. The increase in TIE (Times interest earned) over the years measurers that the operation income is declining and soon the firm will not be able to meet their annual interest costs. suggest of increasing sales volume on immediate basis to maintain profitability. The firm is also able to maintain retention rate of 100% after providing for the proprietorà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s salary. This made sure that the firm will take minimal finances from outside sources. The major problem for Jones Electric Distribution Company is to manage cash for the new financial year 2007. And this problem looks like a temporary problem. The firm is having stored huge inventories in expectation of sales growth for the New Year. The forecasted analysis shows that a onetime credit enhancement from bank will help the firm to manage their finances better. A higher credit will help the firm procure inventory and use them in business. With improved collections and cash at hand, the firm can now manage for trade discounts and save money. Secondly, the firm will be able to retain a huge sum of $201,000 at the end of FY 2007. These funds can be used to retire their personal loan with Mr. Varden. Retirement of this loan will help the firm to improve on its profitability and the bank finance will be easier. It is also observed that additional finance from bank is helping the firm to avail trade discounts. The nominal cost of not taking the discount when credit terms are 2/10, net 30 is 37.24 % [( 2/98)*(365/30-10)], which is much higher than the 8% interest charged by the bank. Hence, it is advisable for Mr. Jones to go for a bank finance and use the money for availing trade discounts. Even if Mr. Jones adopt a slow growth strategy (to grow at the rate of 8-10%), and can manage with the existing facility of USD 250000/-, he can avail trade discounts and increase his earnings. However, one time use of bank finance will make sure that in coming years, Mr. Jones can be debt free and his firmà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s financial performance will improve. Looking at the market growth and the risk appetite for Mr. Jones, we can advice him for taking an aggressive route and avail higher finances from Southern Bank and Trust. The financial projections are given below for various options. Following are the options available to Mr. Jones. Take Trade Discount and avail USD 350000/- Take Trade Discount and avail USD 250000/- Forgo Trade Discount and avail USD 350000/- Forgo Trade Discount and No Additional Financing We already seen that forgoing trade discount is a costly affair for the firm and hence cannot be used. So first two options are available for making a profitable decision. As Mr. Jones is forecasting the market as growing, he can use this opportunity to avail bank finance at USD 350000/-. This facility can be availed in two parts, Long Term and Short Term. Long term funds of USD 100000/- can be used with the cash received from business to retire the personal loan. Remaining USD 250000/- can be used for normal business transactions and avail trade discounts. These operations will make sure that Mr. Jones is having stable business operations in under one year. While going for financial restructuring, Mr. Jones can also look forward to change the salary structure of Sales Personnel. FRICTO Analysis. Flexibility : An additional finance of US $ 100000/- will help Mr. Jones to manage his future cash flows. Mr. Jones is already maintaining a healthy RR of 100%. This helps the firm to keep the Debt/Equity ratio in control. The continuous operations will make sure that Mr. Jones can avail more finance as and when required. Risk : Mr. Jones required reducing his number of suppliers and focusing on few major ones. With reduction of suppliers, it will be easier for him to manage accounts payable and he can demand better credit terms. Income : Cost reduction will be the focus area for Mr. Jones, in an attempt to increase profits for the firm. As the firm is working on very thin margins, any excess spending will hamper the profitability of the firm. Mr. Jones needs to give closer look on operating expenses, which are increasing ahead of sales growth. Control : Mr. Jones can decide on which option to choose for the betterment of the firm in long term. Timing : As the business is in growing stage, Mr. Jones is able to take risks, depending on his relations with supplier and buyers. It is also beneficial to avail additional finance when business is growing. Others : The risk appetite of Mr. Jones, his relation with the suppliers and an in depth knowledge of the industry is the key success factor for the firm. The success of the firm depends heavily on Mr. Jonesà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ insights. Exhibit I Exhibit II Exhibit III Exhibit IV

Algae :: Sea weed

Recently, I interviewed someone from the Island of Orkney, off the northern shore of Scotland. He described the seas as being nutrient rich and crystal clear. Traditionally, sea weed, (called sea vegetables in Scotland) has been used for herbal remedies, food products, animal food, cosmetics, and fertilizers. Two of the major species I was informed of were Laminaria, and Carrageen Chondrus crispus (Irish moss). Laminaria, (commonly called "kelp") has it has the ability to re-growth extremely fast, making it an almost infinitely sustainable crop. Auxins, gibberellins and cytokinins exist in large amounts, which are used for animal food supplements. Laminaria is the main seaweed used in Scotland, but Red-weed, green-weed, purple-weed, and pinkweed each with its own unique benefits. The various species are used for health products, cosmetics and natural fertilizers for gardens. The seaweed is currently used for animal and human consumption. Red seaweed gel is used for respiratory problems in animals, (particularly horses), and green seaweed gel, is used as an animal food supplement for growth and minerals. For human consumption, Red seaweed extract is used as a general tonic and Red seaweed beautifying cream and a seaweed skin rub for sports people. An interesting fact is that Orkney Gold's Seaweed Supreme won The Scottish Food Award in 1995 and 1996. It is made of different flavored kelp dips which can be substituted for tartar sauce, horse radish, mint sauce, dips for French fries, spread for sandwiches and salad dressings. The old Norse word for seaweed is ‘tang’ and ‘gathering ther tangs’, as it used to wash up on the beaches after each winter storm. It was also the only form of land nutrition available to the crofters and early farmers.

Powerful Satire in Chaucers Canterbury Tales Essay -- Canterbury Tal

Powerful Satire in The Canterbury Tales If one theme can be considered overriding or defining throughout Medieval European society, it would most likely be the concept of social class structure. During this early historical period in Europe, most of society was divided into three classes or 'estates:' the workers, the nobles, and the clerics. By Chaucer's time, however, the powerful estate structure had begun to wear down. Weaknesses in the system became apparent, as many people, such as Chaucer himself, seemed to no longer belong to any one of the three estates. Wealthy merchants sometimes had more power and influence than poor noblemen, but the merchants technically remained mere workers or peasants. Even Chaucer, who was given the title of Esquire en Service, the lowest ranking of the noble class, was never truly considered a nobleman because he wasn't born into his title. With social structure failing the society and putting pressures on the already fractured classes, it isn't surprising that authors of the time such a s Chaucer began to make commentary on the estates in their works. Driven by his own feelings of class isolation, and his observations of the ludicrous behavior of the other classes, Chaucer clearly intended his work, The Canterbury Tales, to be a satire upon the estates. Central to understanding Chaucer's work is, one can see, coming to an understanding of Chaucer himself. Unlike modern works of fiction, which frequently lack any real sense of meaning beyond simple entertainment, Chaucer works a number of social critiques into The Canterbury Tales. His motivation is relatively clear: the social issues he chooses to address were the issues that largely shaped his life. "Chaucer and some of his peers were... ...trates an enlightened commentary on the three estates. By humorously satirizing the societies faults with pilgrim's such as the Summoner or the Pardoner, and applauding the positive influences on society, the true representatives of the three estates, the Knight, the Parson, and the Ploughman, Chaucer makes a bold and lasting statement on his society. Works Cited Benson, Larry D. The Riverside Chaucer. Boston: Houghton Mifflin Company, 1987. Brewer, Derek. Writers and their Background: Geoffrey Chaucer. Athens: Ohio University Press, 1975. Cooper, Helen. Oxford Guides to Chaucer: The Canterbury Tales. Great Britain: Oxford University Press, 1989. Kellogg, Alfred L. Chaucer, Langland, Arthur: Essays in Middle English Literature. New Brunswick: Rutgers University Press, 1972. Strohm, Paul. Social Chaucer. England: Harvard University Press, 1989. Â  

Bless Me, Ultima: The Cultural Distress Of A Young Society Essay

Bless Me, Ultima: The Cultural Distress of a Young Society An answer to the discussion question of whether or not there is a defined border culture would need a great number of years in field research, but we can also observe a few of the characteristics of such border culture just by looking at scholastic essays and books related to the topic. Within the research that I did, I found a number of scholars who, while defining the border, mention all the specific or special characteristics of this new emerging society, but who also very few times defined it as such. In the book that I researched, Bless Me Ultima, by Rudolfo A. Anaya, we find many of those characteristics. There is already much work on this piece of literature, therefore, I decided to present my research and study in two ways. First, I will give a personal analysis of the work, in which I will discuss the different topics and parallelisms that I believe are related to an emerging border culture, and second, I will discuss and complete analysis made by Roberto Cantu, published in The Iden tification and Analysis of Chicano Literature. The novel by Rudolfo Anaya Bless Me, Ultima, was printed in June 1972, but won the first price in the Second Annual Premio Quinto Sol Literary Award in 1971. The main characters of the novel are Antonio, his father, mother, two sisters, three brothers, Tenorio and his three daughters, and Ultima. The argument presents how a child, (Antonio), matures in one year, thanks to the different episodes that he goes through. Antonio, a seven year old child, narrates in first person, and describes the events that changed his life from the moment that Ultima arrived at his house. During the beginning of the book, his thoughts and actions are typical of such age, but as the events take place, Antonio changes and matures incredible fast through the text. It is even hard to find where the changes in his behavior take place, due to Rudolfo's smooth literary transitions. Carl and Paula Shirley condense their presentation of Bless Me, Ultima by simply mentioning the story line of the book:   Ã‚  Ã‚  Ã‚  Ã‚  She (Ultima) is present from the boy's earliest experiences growing up, family conflict, school, religion, evil and death... Much good in this novel, beauty, magic, New Mexico landscape, legends... (Shirley   Ã‚  Ã‚  Ã‚  Ã‚  and Shirley, 105). All of th... ...; London: Duke University Press. Creel, J. (1986). The People Next Door, an Interpretative History of Mexico and Mexicans. New York: John Day. Diaz-Guerrero, R. (1991). Understanding Mexicans and Americans. New York: Plenum Press. Di-Bella, J. (1989). Literatura de la Frontera. California: Binational Press. Frost, E. (1972). Las Categorias de la Cultura Mexicana. Mexico: Universidad Nacional Autonoma de Mexico. Herrera-Sobek, M. (1992). Toward a promised land: La frontera as a myth and reality in ballad and song. Aztlan 21 no 1-2:227-62 '92 '96 Jimenez, F. (1979). The Identification and Analysis of Chicano Literature. New York: Bilingual Press. Miller, T. (1981). On the Border. New York: Harper & Row, Publishers. Salado Alvarez, V. (1968). De como escapo Mexico de ser Yankee. Mexico: Editorial Jus. Saldivar, R. (1990). Chicano Narrative. Wisconsin: The University of Wisconsin Press. Shirley C. & Shirley P. (1988). Understanding Chicano Literature. Columbia: University of South Carolina Press. Universidad Autonoma de Baja California. (1983). Estudios Fronterizos. Revista del Instituto de investigaciones sociales. Mexicali: Universidad Autonoma de Baja California.

FMB&T Case Study Essay

This case study is all about a bank by the name of FMB&T. Recently, the CEO and President of FMB&T, Marshall Pinkard, received an e-mail from a Vice President of the company, Ayishia Coles, who also happens to be the company’s Chief Information Officer. Ayishia reported to Marshall with several frustrations. She was having problems with her job because she didn’t have clear cut responsibilities or authorities, which had caused her some trouble in how to deal with people who had come to her for IT solutions. She had expressed that employees from several departments had come to her with problems she could not understand because they were poorly described. She had also expressed that these employees that came to her expected immediate results, but when she tried to be an administrator or facilitator, her efforts were not responded to with open arms. The other departments’ problems seemed to all be very complex and required a lot of time for the IT department to fix, which irritated the other departments in the bank. Ayishia’s last frustration seemed to be that the IT department seemed to simply work in applications development and only had a responsibility to fix the problems of the other departments in the bank. She noted that the IT department had some good ideas for business strategies involving IT developments, but their ideas seemed to be shunned or neglected. Marshall seemed to agree with Ayishia in her request for a formal copy of her authorities and responsibilities, but also pondered the idea that maybe Ayishia had uncovered a major organizational problem throughout the bank. Ayishia’s main frustrations stemmed from her lack of a feeling of authority, although she was an executive Vice President. It seems as though workers in the bank have a problem respecting her, and the study hints that it might be because she’s still new and the employees aren’t as familiar with her and her duties yet. Ayishia may have asked for a formal copy of her duties and powers because she is new and wants something formal from the President to give her and the other employees throughout the company a feel for what her job exactly is. That way Ayishia will feel more confident in her actions and employees will be more open to her help. If I am Marshall Pinkard, I take the situation one step at a time. On one hand, the feeling that Ayishia, a  major leader in the company, is not respected hints that maybe it is time for a massive overhaul in the company’s organizational structure. You can make the argument that the situation will get better with time, but there are other factors that say otherwise. There are problems within the IT department where they basically believe they are â€Å"lab rats† and do a lot of the â€Å"dirty work† for the other parts of the company, while their ideas about improving the bank as a whole seem to be ignored. So Ayishia is a new executive and her department seems to be not only neglected but also under a lot of fire for performing under expectations. That situation poses quite the conflict for Pinkard in that maybe it’s just that Ayishia is new and hasn’t fully settled in yet, like Marshall expected before he opened the e-mail. Maybe the IT department is just having a rough patch with the problems recently, which could possibly be fixed with minor adjustments. But, at the same time, the IT department seems to be integrated in a lot of the bank’s functions and they feel like the runt of the bank in that they are underused and their good ideas are going to waste. Maybe it is time for the bank to give the IT department more power or place them higher up in the order of the business. All of these factors will add to why Marshall will have to gather more information and make a decision very carefully. As far as Marshall’s actions, his first should be to give Ayishia her formal list of responsibilities and authorities as soon as possible. She is the Chief Information Officer, so she should have complete control over the IT personnel and department as a whole, which she doesn’t feel like she has. Next, since the situation is pretty delicate, I would think that the best course of action for right now would be to try the small adjustments for 6 months or so, and then assess the situation again. With that said, the bank has been growing with the way it has been currently organized, and a massive overhaul could result in bad news. Clarifying Ayishia’s roles and duties will hopefully make her life easier, and I would have to see ho w the bank will react to her after she is given that information. There are several other things that could have been the root of the problems Ayishia described, and now that I am aware of them, I want a trial period to see what exactly she was talking about and how to improve those problems. When reassessing the situation, I would take into account how the work environment changes in the trial period, taking note of how Ayishia works  with other employees. I would also take into account what troubles the IT department comes into when helping other members of the bank, and whether or not those troubles are due to the information system currently in place. In general, the main thing to do would be to see how the bank runs after Ayishia feels more comfortable with her job and evaluate the company before making a decision. As far as organization of the IT Department should go, I think that President of the large local branch has a point that individual IT departments would save a lot of time and unnecessary work from corporate. However, the individual IT departments would need to be checked upon by corporate routinely and corporate should still have some controls over each department. Ayishia’s work scope would expand with making sure these departments are up to standard, but I would go with individual IT departments at each branch. However, instead of getting rid of several employees in Ayishia’s department, I would assign them all to work for the various branches and work as corporate delegates, since they are already familiar with how corporate’s system currently works. They would be the branch’s link to corporate and deal with getting what the branch needs from corporate. That way, corporate still has some control, but each IT department could meet their individual needs faster as well. Overall, Ayishia’s situation has raised a cause for concern and improvement through FMB&T bank. Ayishia’s troubles with her job will hopefully be fixed once she receives a formal copy of her responsibilities and authorities, which will be given to her immediately. Marshall Pinkard needs to handle this delicate situation carefully, since he has limited information. He needs some time to do a little trial and error to gather more information and test out making small adjustments here and there. Once Marshall has seen what he needs to see, then it is time to assess whether or not a major overhaul of the bank’s organization is actually needed. Ayishia’s e-mail will hopefully bring the company to make the improvements it needs to.

Marketing Mixmarketing Mix Essay

1. Marketing Research : A new product strategy will ultimately need to be tested through focus groups, phone surveys and beta tests. Focus groups are sessions where company managers observe consumers through a one-way mirror. A moderator or interviewer will ask the consumers questions related to the company’s product concept, including their likes, dislikes and suggestions for the product. This information is usually evaluated later to help tweak the product concept. After focus groups, companies use phone surveys to obtain a more reliable sample about the market’s reaction to the product. 2. Product Positioning: Product positioning is a â€Å"best practice† strategy used for both new and existing products. Small companies typically use a grid when developing a product positioning matrix. The objective of product positioning is to determine which segment of the market to place a product. Companies often use two important product variables in a product positioning matrix. For hot cereal, these variables may include â€Å"price† and â€Å"time to cook.† The product price can be low or high, and the time to cook the cereal can be slow or quick. Consequently, segments for hot cereal may be low price/quick to cook, low price/slow to cook, high price/quick to cook or high price/slow to cook. A small company will usually plot its existing products as well as competitive products within the various segments. The segment with the least amount of plotting points may indicate an opportunity for the company, as that particular segment is under-served. Place of Distribution Strategies Depending on the type of product being distributed there are three common distribution strategies available: 1. Intensive distribution: Used commonly to distribute low priced or impulse purchase products eg chocolates, soft drinks. 2. Exclusive distribution: Involves limiting distribution to a single outlet. The product is usually highly priced, and requires the intermediary to place much detail in its sell. An example of would be the sale of vehicles through exclusive dealers. 3. Selective Distribution: A small number of retail outlets are chosen to distribute the product. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread. Pricing Strategies 1. Penetration pricing: Here the organization sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price. A television satellite company sets a low price to get subscribers then increases the price as their customer base increases. 2. Skimming pricing: The organization sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle. 3. Competition pricing: Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher. Some firms offer a price matching service to match what their competitors are offering. Promotion Strategies 1. Public relations: Involves developing positive relationships with the organization media public. The art of good public relations is not only to obtain favorable publicity within the media, but it is also involves being able to handle successfully negative attention. 2. Internet Marketing: Promoting and selling your services online using various forms of online marketing techniques such as banner advertisements, videos or social media. 3. Sponsorship: Where you pay an organization to use your brand or logo. This organization usually has a high profile so that you know that your brand will be seen by a large audience. Most common use of sponsorship is with sporting events. The 2012 Olympics being held in London is being sponsored by a number of organizations such as Mcdonalds and Coca-Cola as the event will attract a worldwide audience that will run into hundreds of millions.

Novartis in Bolivia Expansion Project Essay

Understanding the political structure of a country is very important when trying to do business internationally. When multinational corporations plan to invest in a new country they must understand the political system and culture. Bolivia has faced political instability for over the past century. Since Evo Morales was elected as president, many changes have been made to protect some of the natural resources and mandate foreign investment. Morales’ political influence has played a large roll in the regulation of foreign investment and business. Since his inauguration, Morales has nationalized the hydrocarbon industry and the telecommunication industry. This has caused many companies to negotiate new contracts. Although Bolivia’s legal framework is open to foreign investment, many foreign companies and investors are affected by many of the inconsistent regulatory decisions. These issues often cause uncertainty with investors when deciding to invest. In addition the easily corrupted judicial system also causes a threat to many investors that decided to invest in Bolivia. Several problems that come up when investing in Bolivia result from the weak judicial system. Many of the property and contractual rights might be enforced, but the process can take a lot of time due to corruption and political influence. This also could be a potential threat to companies that want to expand into Bolivia. Political protests against the government are another issue that might affect foreign investors when attempting to do business in Bolivia. Many of these protest cause disruption to the transportation of goods. Overall the political environment of Bolivia could potentially cause issues when doing business; we might put ourselves at risk of losing major profits or even expropriation by the socialist form of government currently established in Bolivia. Economic Analysis Bolivia has struggled economically in the past thirty years but has reached stability. This is partially due to low population growth that has kept the labor supply limited. Another key factor to the economic struggle in Bolivia is due to the political and social conflicts within Bolivian society. Many changes have been implemented after the economic crisis in 1984-1985, where they suffered from extreme hyperinflation. The main focus of the government after the period of hyperinflation was to maintain price stability, create conditions for sustained growth, and alleviate poverty across the country. Currently Bolivia relies heavily on foreign assistance to finance developmental projects. Direct foreign investment has contributed much of the growth experienced in private investment in Bolivia. Bolivia’s primary sectors, Agriculture/Forestry and Mining, have created economical opportunities for Bolivia. Agriculture contributes to almost ten percent of Bolivia’s gross domestic product and almost half of their work force is employed in this industry. One of their most profitable products is coca in which they are currently the third largest cultivator. Mining has played a big part in Bolivia economic growth as well. Many local miners are employed by small-scaled operations throughout the country. Although Bolivia is known to have over 5. 4 million tons of lithium, much of the lithium deposits are not mined due to the disturbance of the country salt flats, which are a big feature of tourism. Currently the United States is one of Bolivia’s largest trading partners, importing $707 million dollars in 2010. There are no laws directly regulating competition but the government does have some regulation on the activities companies have. Bolivia has struggled economically but are now more efficient Social Analysis Many of the issues arising socially are result of the living conditions and political reform. Although much of the population is living in poverty, two-thirds of Bolivia’s population is active within the economy, either working for corporations or on a non-contractual basis. One issue that the majority of the population is dealing with is working qualifications. Many people growing up in Bolivia may only attend one year of schooling. Some of the difficult living conditions and political influences can create a hostile environment throughout the country. Protests against the government are a common issue that might affect foreign investors when attempting to do business in Bolivia. Many of these protest cause disruption to the transportation of goods and can effect business decisions. Violent and disruptive social protests occur often in some of the major cities that have affected companies. There have been cases where the major airports have been shut down for over twenty days due to protesting and social unrest. The government is attempting to increase citizen involvement in politics in order to help decrease some of the protest. Through many political and economical reformations, Bolivia has stabilized many of the past issues they were facing but is still a difficult place to do business, and through time it has deterred many international companies from entering the market. Country Risk Analysis and Globalization As mentioned before, Bolivia constitutes one of the least developed and poorest countries in Latin America and one of the most isolated countries in South America. Bolivia’s socialist leader, Evo Morales, was elected because of his involvement with the anti-globalization movement. He has reduced poverty within the country, redistributed wealth, and has nationalized a significant amount of the energy sector. He has promised to favor domestic consumption of natural gas over export. He has supported mainly by the poor majority who mostly reside in the western highlands. The population residing in the eastern areas and voters from the middle and high class who have most of the wealth, are concerned about his policies. Those in higher social classes are concerned with the neo-liberal global economy while many in the mestizo class support the opportunities that come from participating in the global economy. When it comes to the country’s globalization, Bolivians have a deep love for the natural richness of their country and are fighting to protect it. Bolivia is rich in nature and has many natural resources to offer. The nature’s conservation of the country is under pressure because of global interests, but it’s an opportunity for Bolivia that can be beneficial to them and help create more stability and less inequality among the country. Bolivia has the second largest reserves after Venezuela and looks like the perfect supplier for natural gas. But in 2005, a hydrocarbons law was passed by the government that imposed higher royalties and required foreign firms who were operating under risk-sharing contracts at the time, to surrender all production to the state energy company in exchange for a predetermined fee. The hydrocarbons sector has raised question as to whether Bolivia has the sector’s capacity or not to grow. Bolivia will continue to supply Brazil and Argentina with their natural gas but their long-term market potential is at risk. There are a number of factors that may reduce the growth of the industry; increased political risk, delays in infrastructure projects, and insufficient funds for production. The country needs private investment to increase production, but if they continue to pressure investors this is going to be very difficult. Bolivia has had problems with political instability in the past years, which has affected investments in the sector. They had a large fall in investments in exploration and production of about $63 million in 2006. It has had a downfall on the amounts of gas delivered to Argentina since the volume of production decreased in 2007. They had initially agreed that Bolivia would deliver 7. 7 million cubic meters per day per year to Argentina, but Bolivia was only delivering about half of that. Bolivia’s supply to Brazil was almost quadruple of the7. 7 mcm/d per year to Argentina, in turn, Bolivia asked Brazil for help. They are currently working on balancing and maintaining the gas deliveries to Argentina. Political instability in Bolivia has caused them to hinder the opportunity of exporting gas to Chile, to Mexico through liquefied natural gas facilities, and to the U. S. through a Peruvian or Chilean port. Even though Bolivia has faced political instability, they have never stopped its gas supplies to Argentina or Brazil. In consequence to the political instability, the lack of investment in the country has reduced much of the production volumes. The Bolivian government has improved its relationships with other governments regarding negotiations; they also have improved their relationship with Brazil after the gas industry nationalization. Contracts of new investments have been made to initiate more production giving a positive signal for the future gas supplies in the region promising the security of supply for Argentina and Brazil. Although government relations have improved, there is still a risk of markets not developing because of Bolivia’s internal political problems. But if the government avoids these political problems and a more consistent policy framework is made, the future looks promising for Bolivia. Bolivia, being an underdeveloped country, poses economic risks to other countries entering their market. Future growth of the country will be constrained by declining foreign investment and the country’s high debt. Bolivia has such high poverty rates, that growth probably won’t reach levels to sufficiently relieve the rates. President Morales opposes free market economic policies and instead supports state involvement in policy making and more government spending on health, education, and infrastructure. The government continues to negotiate for further debt relief of the country. According to the Natural Hot Spot study by the World Bank, Bolivia has the 32nd highest economic risk exposure to three or more hazards. It’s exposed to detrimental hazards due to the country’s geographic location as well as the vulnerability of its population and infrastructure. In the past, the country has experienced a series of emergencies caused by many natural disasters such as floods; hail storms, landslides, and mudslides. The levels of vulnerability in Bolivia have increased due to poverty factors and repeated natural disasters in the same regions. Industries and the general population are affected by these events since 49 percent of the population works in the service sector, 40 percent work in agriculture, and 12 percent in industry. Bolivia’s legal framework remains generally open to foreign investment. However, foreign firms may be affected by inconsistent regulatory decisions, unfavorable interpretations of laws, and a corrupted judicial system. The Investment Law provides for national treatment of foreign firms and guarantees the foreign firms their profits, the free exchange of currency, and the right to international arbitration in all sectors. Laws that govern activities having to do in the mining and hydrocarbon sectors authorize joint ventures, and association of services to state-owned corporations. The Hydrocarbon Laws, which was issued in May of 2005, required investors to adapt to new contracts within 180 days, forced production of hydrocarbons to release all hydrocarbons to the state, and forced an additional tax of 32 percent on revenues. The law also required that before exporting, companies sell their hydrocarbons and satisfy the domestic market at factitious prices set by the hydrocarbons regulator. Bolivia’s currency is freely convertible at Bolivian banks or exchange institutions. The official exchange rate is determined by the Central Bank who auction’s dollars daily; the bank offers a set amount of dollars and offers a minimum price. The Banking Law establishes regulations for foreign currency hedging and allows banks to have accounts in foreign currencies. There are no restrictions of any sort on transfers of currency. In 2007, the Central Bank established a one percent fee for any money transfer that is larger than one thousand U. S. dollars. Any hard-currency cash larger than ten thousand U. S. dollars must be authorized by the Central Bank and Ministry of Finance if it’s leaving or entering the country. Bolivia’s past has hindered the investment of foreign firms is their country. Through their political and economic instability the country has yet to fully flourish in the agricultural sector. Some low population growth as well as low life expectancy and a high rate of disease has constrained the labor supply and prevented industries from flourishing. Overall the country has been not too open to globalization due to the current political regime but we believe that they are going to start shifting in the future to more open market and less rigorous import policies to improve their economy. Novartis Overview of the Company  In 1996 Novartis was created, one of the biggest healthcare companies in the world. This multinational pharmaceutical company was formed after the merger of Sandoz and Ciba-Geigy. Novartis is not only a worldwide leader in pharmaceuticals but as well in vaccines and diagnostics, Sandoz, Alcon, animal health, and over the counter. Sandoz is the generic pharmaceutical division of Novartis. It is the second in net sales in 2010 with $8. 5 billion USD, behind pharmaceuticals at $30. 5 billion dollars. Sandoz offers affordable and high quality medicines to everyone. The Alcon division is the eye care division of Novartis. These products are to improve and protect eye vision. OTC or also know as over the counter, are products that Novartis makes that do not require prescription. These products are designed to prevent medical illness as well as treatment from the comfort of your home. Not only is Novartis for the benefit of human health but as well for animal health. With animal health products, Novartis helps treat and prevent diseases in pets around the world. Novartis global headquarters are located in Basel, Switzerland. Even though their headquarters are located in Basel they operate in over 140 countries. They don’t only make and provide products to both humans and animals but also have research facilities. The pharmaceutical research facilities headquarters aren’t located in Basel. The Novartis institute for biomedical researches is located in Cambridge, Massachusetts. These research facilities over the world are to innovate and improve medicines that will treat diseases and improve the health of humans and animals. With its research facilities all over the world Novartis is determined to finding vacancies and treatments for diseases in developing nations. Like every MNC Novartis has a mission statement. Discover new medicine and products for all of their patients is a crucial mission in all of Novartis. They don’t only want to discover new things to improve the life of patients but they want to expand their innovations. This MNC wants to improve human and animal life as much as possible. Novartis official statement states: â€Å"We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. (www. Novartis. com) In 2000 Novartis listed its shares in the New York Stock Exchange market at 37. 24 a share. With it’s highest in 11 years being 64. 52. Novartis doesn’t only have shares in NYSE but also has shares in the SIX Swiss Exchange. In 1996 Novartis opened their shares in the Swiss market at 35. 06 a share. In 15 years in the Swiss exchange market Novartis shares were the highest 76. 80 a share in 2006. You can say Novartis has double their market value since they went public.