XTRA Case Study Example | Topics and Well Written Essays - 3750 words

XTRA - Case Study ExampleThe company owners are anticipating the dismiss of e-business as a probable solution to regain their lost business and sales. The e-business is a manifestation of the turnaround strategy that is intend by the business owners. The new platform will lend a global existence and wider consumer menage reach for increasing sales.The e-business will support XTRA to restore the companys business and the market share. The launch of e-business is expected to generate more business for XTRA by offering a reengineering strategy. Also the data cool by the information systems can be used to serve the customers personally.The cater members at are disquieted of the new technology and fear the change in roles and responsibilities that will be accompanied with the new approach. Also, since the staff has not been using the computer systems extensively at work, they are not very well inform with the information systems and how to use it for the business processes. So the decision is a strategic one and the various exact factors and their impact must be evaluated.The basic problem that can be identified for the current place at XTRA is its moderate consumer base and narrow exposure. Also, company serves product line that caters to a narrow consumer particle with fans of Hollywood actors who are interested to buy a memoir of the favorite movie or actor. XTRA has been direct through a centralized outlet at the city centre. The declining sales can be contributed to the limited market exposure and constrained reach in the world of global and transnational businesses. The past success describes that local demand for the related goods has been well satisfied and saturated. The unique range of products needs to reach a newer customer base which cannot be provided by local market. E-business will help XTRA to reach global customers and to